I decided to choose the genre Horror because I have a fairly extensive knowledge of movies past and present which makes my work easier because I have good ideas on where to start.
To start I went to IMDB.co.uk and typed in “The Shining” because I know this to be one of the most famous horror movies of all time. I also went on to moviegoods.com because they have a huge collection of posters for movies and loads of information about the movies in the same way that IMDB does.
Once I gathered all the posters, I got information about the movies e.g. storylines and budgets and put them all into my work. I analysed the posters and explained what thoughts they would provoke with the demographic and what devices the advertisers had used to provoke them.
All the posters are obviously based on horror movies with names like “Evil Dead” and pictures of knives and an angry faced it’s very clear.
I had to produce a PowerPoint explaining all the details of my movie idea as far as distribution and advertising goes. I referred to companies like the FDA film distribution association because this is something they specialise in.
I included photos of advertising from previous movies within the horror genre to show examples of movies that have been successful in the genre I want to be working in.
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